Exactly About Latina Clothing Line Empowers Women

Exactly About Latina Clothing Line Empowers Women

Rachel Gomez appears by way of a rack of her clothes inside her Viva La Bonita warehouse in San Fernando on Nov. 15. Photo credit: Shae Hammond

San Fernando Valley resident Rachel Gomez knew there was clearly too little Latina representation when you look at the fashion industry. She realized that not just have there been were no brands that targeted Latina females, but the majority importantly, there have been no brands that empowered them.

This is the reason Gomez chose to produce her very own brand name within the hopes of shutting this tradition space. She arrived up because of the concept of a streetwear clothes brand name called Viva Los Angeles Bonita, a line where Latinas feel at ease in their very own epidermis and identification.

“The notion of Viva Los Angeles Bonita is a brandname that encourages you to definitely be pleased with yourself, does not make a difference where you originate from or exacltly what the tale is or exactly just what you’ve been through, ” Gomez stated.

The idea of the relative line began in 2012, but Viva Los Angeles Bonita’s way to success had been rocky.

Gomez worked over 50 hours a week at a tillys in burbank. She couldn’t quit her retail work at that time given that it economically supported her household, and she ended up being the only real user that has a well-paying task.

During her times off or after work, she’d focus on the Viva Los Angeles Bonita brand name it doesn’t matter how tired she had been. Initially, she had problems linking aided by the community. Very nearly 36 months in to the brand name, she’d publish each day on social media and wouldn’t have sale that is single. Gomez doubted by by by herself, however the help of her fiance buy a wife, Fredo Tovar, her household, and her reason for she was kept by the brand going. Continue reading “Exactly About Latina Clothing Line Empowers Women”